Advertising sex work


<p class=”xpara-f-o”>Advertising sex work is complex and governed by both the SW Act and SW Regulations. According to the SW Regulations, advertisements:</p>

<p class=”xbullet—above”><span class=”bullet”>•</span>must contain the letters “SWA” followed by the sex worker number allocated by the BLA. The text must be readable and cannot be smaller than the smallest font on the advertisement, or seven point type (whichever is larger);</p>

<p class=”xbullet”><span class=”bullet”>•</span>must not be larger than 18 cm by 13 cm, unless it appears outdoors, in electronic communication or on the internet. If two or more advertisements are published in the same publication, the whole size of all the advertisements cannot be more than 18 cm by 13 cm. For more information, <i>see</i> regulation 11 of the SW Regulations;</p>

<p class=”xbullet”><span class=”bullet”>•</span>must not be published through radio, television, film or video recording;</p>

<p class=”xbullet”><span class=”bullet”>•</span>must not refer to the health of the person providing sexual services;</p>

<p class=”xbullet”><span class=”bullet”>•</span>may contain references to the sexual orientation, race, colour or ethnic origin of the person offering sexual services;</p>

<p class=”xbullet”><span class=”bullet”>•</span>may state that safer sexual practices are engaged in and that condoms are always used;</p>

<p class=”xbullet”><span class=”bullet”>•</span>can only contain pictures of a person’s head and shoulders. That person must have provided written consent and been provided a copy of that consent. If the advertisement is published on the internet, pictures are not restricted to the head and shoulders, but cannot show:</p>

<p class=”xbullet2″><span class=”en”>–</span>a person’s bare sexual organs, buttocks or anus, or frontal nudity of the genital region, or</p>

<p class=”xbullet2″><span class=”en”>–</span>bare breasts, or</p>

<p class=”xbullet2″><span class=”en”>–</span>a sexual act or simulated sexual act, or</p>

<p class=”xbullet2″><span class=”en”>–</span>a person under the age of 18 years.</p>

<p class=”xpara-f-o”>The penalty for each breach of these regulations is 40 penalty units.</p>

<p class=”xpara”>Under the SW Act, advertisements must not:</p>

<p class=”xbullet—above”><span class=”bullet”>•</span>describe the services offered;</p>

<p class=”xbullet”><span class=”bullet”>•</span>use the word “massage”, “masseur”, “remedial” or any other words that state or imply that the business provides massage services;</p>

<p class=”xbullet—below”><span class=”bullet”>•</span>publish a statement that is likely to induce a person to seek employment as a sex worker independently or in a brothel or escort agency.</p>

<p class=”xpara-f-o”>The penalty for each of these offences is 40 penalty units.</p>